Like in any other field of human activity, technology has also intervened in sports disciplines. Sometimes it improves many aspects, sometimes affecting negatively. The debate on technological developments is no longer in terms of “good” or “bad” use, but how to use technology in your function.

Technology, especially the creation of media, social networks and information in real time, has turned many sports disciplines into commercial events. It seems that every aspect of competition and sport has become profitable for the responsible persons. Many companies use the image of athletes to sell their products, and athletes also benefit from this deal. From betting companies to real-time advertising, it’s often hard to spot a competition from a marketing strategy.

But with the same argument, they have changed the demands of fans to watch their favorite athletes. With online tickets available, anywhere and anytime, athletes resemble more with movie stars than with a professional sportsman. The athlete’s image is important in his career, thanks to social platforms, technology and marketing spaces. With this comes their biggest responsibility outside the arena or field where they perform. Athletes are public figures and besides marketing using their image, they are orienting adolescents and young people towards a physically active life.

Thanks to the development of technology, young people have every information with them at any time. They can connect and communicate in real time with anyone, without much effort. This has brought a huge gap between sports and technology, producing a passive population that cultivates a not very healthy lifestyle. So with the development of technology, one of the biggest challenges of post-modern times is: How to stay active?

Apart from the non-positive effects of technology in sports, there are also very positive aspects that have led the sport to new dimensions. Thanks to the small appliances, the latest machinery, and modern engineering, technology is improving the spectrum of human body movements, producing individuals that challenge the limits of nature. We have athletes that jump higher, run faster and faster or score more accurately based on measurements by sophisticated equipment. These devices evaluate the body of an athlete by measuring each biological system and directing its movement and improving it by the tenth or the hundredths of a second. From there, sports go from simply physical activity, in spectacular.

All in all, we can say that technology has transformed the sport by producing superathletes, but on the other hand, it has discouraged an individual that could have been a great athlete. Therefore, we can not put them on the same slate, or compare technology and sports, but we can say that they are in mutual relationships and complement the fields of human activity. The key is knowing how to use technology and sports to improve yourself.